Also, it’s tall and colorful.” Wheel’s profile in a casino also is elevated by a choruslike “Wheel of Fortune” chant heard when someone qualifies for the bonus spin. “It’s hard to find a seat at a Wheel machine when it’s busy.”įamiliarity is an asset, Bitner said. The same is true at the Seminole Hard Rock in Hollywood, Fla., according to Gary Bitner, a spokesman for the casino. “Most of the time, every Wheel machine is taken. The additional recurring expense is worth it, according to DeLucca. “About 70 to 80 percent of slot machines you buy,” Adkins says. Unfortunately for casino owners, this isn’t possible.
